Globetek Media LLC

Globetek Media LLC is a privately owned consulting firm specializing in developing business opportunities for our clients with a focus in Digital Video Processing, Digital Rights Management, Content Delivery Networks, Security, and Content Aggregation Solutions, for the CATV, Telco, and Mobile industries. Headquartered in Miami and with offices in Mexico City, Bogota, Medellin and Lima, Globetek Media simplifies the challenging business of creating a footprint in digital television services throughout Latin America and the Caribbean. Advising cable, telco, broadcast, mobile and OTT operators from white board concept through to commercial launch, the Globetek team connects these video service providers with a portfolio of technologies, solutions and professional services attuned to our region’s particular needs.

Meet Our Team

Yefim Nivoro


Informed by over 20 years of establishing and growing world markets for advanced television technologies, Yefim Nivoro launched Globetek Media, LLC in July 2012 to connect Latin America and Caribbean video service providers with the world’s leading telecommunication software, hardware and service suppliers.  His extensive international sales management experience spans channel management, strategic marketing and business development for software, hardware and professional services. Recognized for broad technical knowledge of cable and telco infrastructure and expertise in video-on-demand, advertising, OTT and content aggregation, Yefim is a recipient of multiple awards from industry bodies including Canitec (Mexican Cable TV Association), SCTE(Society of Cable & Telecommunications Engineers), ABTA (Brazilian Cable Association), CCTA (Caribbean Cable Association), Tepal (Latin American Cable Association).  Prior to founding Globetek Media in 2012, Yefim held senior sales positions at SeaChange International, a worldwide leader in streaming video, video-on-demand and advertising solutions. He was instrumental in positioning SeaChange as a Video on Demand market leader in these categories throughout Latin America, the Caribbean, Russia and Israel. His major accounts included the largest operators in Latin America such as Telmex, America Movil, Telefonica, Televisa, Oi, Millicom, HBO Latin America, and Megacable. Elsewhere he managed SeaChange’s sales at HOT (Israel’s largest television operator), Akado Media and Renova Media in Russia among many other large video service providers.  Yefim holds a bachelor’s degree in International Studies from Middlebury College in Vermont and a master’s degree in Business Administration from Northwestern University’s Kellogg School of Management. Yefim is based in Miami, Florida.


Felicia Nivoro


Felicia Nivoro oversees Globetek Media’s operations, accounting, finance and human resources. Felicia has over 20 years of corporate banking and financial consulting experience. She started her career at Citibank in New York as a credit analyst, later moving to Miami as a senior analyst to focus on large global multinational clients with presence in Latin America. After her tenure at Citibank, she has run her own financial consulting business, providing financial analysis services to Grupo Bimbo and Weston Foods. Felicia holds a bachelor’s degree in Finance from the Wharton School at the University of Pennsylvania. Felicia is based in Miami, Florida.

Silvestre Merino

General Manager, Mexico

Silvestre Merino is the General Manager of Mexico for Globetek Media responsible for Sales, Pre-sales, Business Development and Operations in Mexico.  Silvestre is a Telecommunications Engineer with more than 16 years of experience in sales for leading multinational companies in the broadband telecommunication sector. In addition to his strong technical sales and presentation skills, Silvestre has proven expertise in areas such as customer service, systems implementation and program/project management. Silvestre has current professional certifications from SeaChange (VOD and DPI Insertion) Motorola (Digital Headend/DAC and Interactive Network) and Verimatrix (VCAS, DVB, OTT).Prior to joining Globetek Media, Silvestre worked for more than six years at TVC Latin America in charge of pre-sales, technical support and professional services organizations for the IP business unit for all of Latin America. Silvestre has a bachelor’s degree in Telecommunication Engineering from Instituto Tecnologico Autonomo de Mexico. Silvestre is based in Mexico City, Mexico.


Bruno Cerball

General Manager, CALA

Bruno Cerball is the General Manager of Latin America for Globetek Media responsible for Sales, Pre-sales, Business Development and Operations in Latin America.  Prior to joining Globetek, Bruno was a regional sales director for Thomson Video Networks where he was in charge of sales of advanced compression and digital processing solutions in the Andean region of Latin America and the Caribbean. In the past Bruno has led product and solution sales teams in video, data and telephony for CATV, DTH and IPTV platforms, across the Americas.  He began his career in 2001 as a financial advisor to a small cable television operator in Bolivia.  In 2002, Bruno joined International Cable Corp in Boston, where he opened and developed the Latin America customer portfolio for RF and opto-electonic CATV solutions.  He was expatriated to Venezuela to establish local sales and consultancy presence on a very dynamic market.  In 2009, he assumed the role of director for international sales for 3 consecutive years, consolidating the company’s influence on the regional CATV operators. Having lived and worked in Spain, Belgium, USA, Venezuela and Colombia has given him a sharp and global perspective of the trends and markets of the broadband delivery industry.  Bruno holds a bachelor’s and master’s degree in economics from Universite Catholique de Louvain, Belgium.  He is fluent in French, Spanish, English, Portuguese and Dutch.  Bruno is based in Bogota, Colombia.


Gloria de la Rosa

Sales Director, Mexico

Gloria de la Rosa’s experience includes product management for ZTE Corporation where she was responsible for selling, developing and supporting Fixed Networks, Data Transmission, OTT, STB’s and Home Networking for the key telecom operators in Mexico, including America Movil, Telmex, Telcel, Telefonica Movistar, Lusacell and Total Play. Gloria has a bachelor’s degree in Mechatronics Engineering from Universidad Tecnologica de Mexico and is currently pursuing a master’s degree in Project Management. She is based in Mexico City, Mexico.


Marcial Pallares

Key Account Manager, Connected Home

Marcial Pallares is the Key Account Manager for Connected Home Products at Globetek Media. Marcial covers Mexico and all major countries in Latin America. He has over 17 years of professional experience in Telco, Cable Broadband and Video services. He began his career at British Telecom in Spain doing Technical Support for Unified Communications covering routing, switching, VoIP and voice TDM.  He was promoted at BT to implement Unified Communications solutions for multinational companies in Europe. After his tenure at BT, Marcial returned to Mexico and worked at Technicolor as a Key Account Manager for Telmex and America Movil.  At Technicolor, he was in charge of defining and implementing sales strategies for one of Technicolor’s largest accounts in Latin America. Marcial has a  bachelor’s degree in Business Administration from the Universidad Autonoma de Madrid in Spain. He has also taken professional courses in Executive Sales at Instituto Tecnologico de Monterrey. Marcial is based in Mexico City, Mexico.



Hector Anzures

Technical Sales Manager

Hector Anzures is a Technical Sales Manager at Globetek Media. He has over 8 years of experience in the telecommunications industry. Prior to joining Globetek, Hector worked as Customer Technical Support Engineer at Technicolor, a global company in the media and entertainment sector that delivers advanced video services to content creators and distributors. While at Technicolor, he was responsible for leading POC-s and lab homologations with service providers in Mexico and CALA. He provided technical support for residential gateways, wireless extenders and home access points. Hector has strong knowledge in wireless solutions, VoIP, CPE and remote management. He has a bachelor’s degree in Electronic and Telecommunication Engineering from Instituto Politecnico Nacional in Mexico City. He is fluent in Spanish and English and is based in Mexico City, Mexico.


David Gutierrez

Key Account Manager

David Gutierrez is a Key Account Manager for Globetek. He has over 26 years of experience working in the server provider space deploying various video technologies in cable, DTH and IPTV. Prior to joining Globetek, David worked as a product development engineer in Claro Colombia. During his tenure at Claro, David was responsible for designing and deploying new video product offering such as OTT and IPTV. David is an expert in transcoding, packaging, origin, encryption (CAS-DRM) and CDN. David studied Electronic Engineering at Colegio Superior de Telecomunicaciones in Bogota and Universidad Pedagogica y Tecnologica de Colombia in Tunja. He is fluent in Spanish and English and is based in Bogota, Colombia.


Natalia Arboleda

Sales Director, CALA

Natalia Arboleda has experience working for a system integrator deploying IPTV and OTT services at UNE-EPM Telecomunicaciones and other telecom operators in the region. In the past she managed a support team and was in charge of product management. Her expertise is in various IPTV-OTT components, such as Middleware, CAS-DRM, VOD, transcoding and CDN.Natalia has a bachelor’s degree in Telecomunications Engineering from Universidad Pontificia Bolivariana, Colombia and is based in Medellin, Colombia.

Tania photo 2

Tania Quezada

Sales Consultant, Mexico

Tania Quezada has more than 20 years of hands on experience implementing IT and business solutions in the telecom market in Mexico. In the past Tania worked at AT&T (Iusacell), Movistar – Telefónica Móviles México, Cablemas and Televisa – IZZI Telecom. She managed teams responsible for BSS (product management, customer management, billing & revenue management) and OSS (service delivery, service fulfillment, service assurance and customer care) technologies; managed video, data, internet and telephony services, for both fix and mobile operators, and in prepaid and postpaid approaches. She also has a deep knowledge on migration processes of legacy billing platforms to Oracle BRM (Business and Revenue Management) and others.  Tania was in charge of the reengineering, optimization and continuous improvement of business processes and systems – TQM (Total Quality Management). She has a bachelor’s degree in Computer Science from Universidad Tecnologica de Mexico and she is also certified in Quality and Productivity. She is based in Mexico City.




Carlos Becker

Broadcast Sales Director, Mexico

Carlos Becker is a Director of Broadcast Sales at Globetek Media. He has over 31 years of experience in the broadcast media industry, covering Mexico and Latin America. Prior to joining Globetek, Carlos was a Director of Sales for Latin America at Net Insight, a Swedish based company that delivers products, software and services for effective, high-quality media delivery. During his tenure at Net Insight, he was responsible for building Net Insight’s channel distribution network, as well as managing sales of fiber optic and IP network solutions. Previously, Carlos was a Director of Sales at Tektronix for 14 years, a US based company that designs and manufactures test and measurement solutions for broadcasters and pay tv operators. In this capacity, he acquired strong skills in managing large scale projects, integrating tenders, managing distribution channels and putting together solutions for large broadcast facilities. Carlos has a bachelor’s degree in Electronic and Telecommunication Engineering from Universidad Iberoamericana in Mexico City. He is fluent in Spanish, English and Portuguese and is based in Mexico City, Mexico.

Carlos Urquieta

Key Account Director, Peru

Carlos Urquieta is a Key Account Director at Globetek Media. He has over 22 years of experience in the telecommunications industry. Prior to joining Globetek, Carlos worked as an Executive Sales Director at Arkturias, a Peruvian consulting company that develops solutions for the largest telecommunication operators in Peru, Ecuador, Colombia, Spain and US. While at Arkturias, he was responsible for sales of OSS platforms, red core optimization and radio access network solutions. Previously, Carlos worked as a Chief Information Security Officer at Telefonica Media Networks, the main telecommunication provider in Peru. During his tenure at Telefonica, Carlos managed various large-scale projects to increase Telefonica’s market share of the pay TV/cable and internet/wifi products. He developed tools and databases specialized in support, integrated services, services virtualization and security systems. Carlos holds a bachelor’s degree in Business Administration from Universidad Ricardo Palma in Lima. He is fluent in Spanish, Portuguese and English and is based in Lima, Peru.


Noe Granadillo

Field Engineering Manager  

Noe Granadillo has over 12 years of experience in Linux based server administration, system interconnection and middleware. His knowledge extends to the fields of Digital TV, DVB, IPTV, OTT, Video Processing, CDN, DNS, Content Delivery Solutions and certifications in Verimatrix and Envivio products.Prior to joining Globetek, he worked as a Software Development Coordinator at Netuno, a leading MSO in Venezuela. He worked primarily with server administration, software development and managed middleware and conditional access products at Netuno. Noe has a bachelor’s degree in Computer Engineering from Simon Bolivar University in Venezuela. He is based in Valencia, Venezuela and travels extensively in Latin America.


Jimmy Rodriguez

Field Operations Engineer 

Jimmy Rodriguez has over 11 years of experience working in professional services in the telco and cable tv industry. He spent most of his career working as a professional services engineer at Intraway, an OSS/BSS software provider.  During this tenure at Intraway, he acquired strong networking skills in TCP/IP, Linux, HFC & DTH technologies.  He has implemented full platform deployments in Solaris and Linux Servers as well as performed the support, training and maintenance. Additionally, Jimmy has strong knowledge of DOCSIS Standards, provisioning flows for communications devices as Set Top Boxes, Cable modems, eMTA and CPEs.  He has experience deploying massive high scale projects with tier 1 MSO-s and TELCO-s in Latin America such as CLARO, Millicom/TIGO, Cableonda, Telefonica, Cablemas and Televisa (Now IZZI). Prior to his position at Intraway, he worked at the largest MSO in Nicaragua, Claro as a Cable Modem System Administrator.  His role included CMTS (Cable Modem Terminal System), provisioning servers, monitoring bandwidth data loop and planning projects for the Optical Nodes distribution in all CMTS distributed throughout the country and the LAN Administration for the Operations Area. Jimmy holds a bachelor’s degree in Computer Engineering from the Universidad Nacional de Ingenieria (UNI) in Nicaragua.  He is based in Managua, Nicaragua.

Juan Solis

Field Operations Engineer 

Juan Solis has over 13 years of experience in video operations and engineering. His knowledge extends from Digital Satellite Broadcasting to terrestrial, mobile and fixed-network design, DVB-C, IPTV, OTT, and VOD.  Prior to joining Telglobe, Juan worked at TELMEX leading large-scale TV related projects including Telmex Sports, where he was responsible for the operation, support and maintenance of the video platform. Juan began his career installing off-air Radio and TV broadcasting towers for TV Nuevo Leon and TVUANL.  Juan holds a bachelor’s degree in industrial and system engineering from the Universidad Valle de Mexico Monterrey.  He is based in Monterrey, Mexico.

Nayaret Navarrete

Business Manager

Nayaret Navarrete is assistant to the CEO, Yefim Nivoro and CFO, Felicia Nivoro.  She is also responsible for managing Globetek’s account receivables, account payables and assisting with HR matters. She has over six years of experience in the administration field and is fully bilingual.  Nayaret is originally from Vina del Mar, Chile and is based in Miami, Florida.

Ariana Avila

Office Manager, Mexico

Ariana Avila is the assistant to Silvestre Merino. Aside from her duties supporting Silvestre, she is also responsible for managing our Mexican office, assisting the team with travel coordination, accounting and general logistic and administrative matters.  Ariana has over 10 years of experience in the telecommunications industry, including previous employment with ZTE as an executive assistant and other administrative roles. Ariana is fully bilingual and is based in Mexico City.

Lizeth Prestan

Operations Coordinator 

Lizeth Prestan has over 7 years of experience working in various companies including publicly traded, private and nonprofit. Prior to joining Globetek, she worked at the Miami International Airport as a union staff coordinator.  She was responsible for dealing with workers and airport subcontractors to secure binding agreements. Previously, she worked as a Financial Analyst at Telefonica Peru where she worked on macroeconomic and stock market research related to its core businesses. In this capacity, she acquired strong skills in data analysis, documentation, reporting and leadership development. Lizeth has a bachelor’s degree from Universidad del Pacifico in Peru where she majored in economics. In 2017, she earned a MBA from Florida International University. Liz is fluent in English and Spanish and is based in Miami, Florida.

Iris Lorenzo

Administrative Assistant, Mexico

Iris Lorenzo is an administrative assistant at Globetek Media. Iris has over 6 years of experience in administrative and logistic functions. Prior to joining Globetek, Iris worked as an executive assistant at Grupo Pauel, a Mexican company that provides consulting services related to international business trade. While at Grupo Pauel, she was responsible for preparing internal and external corporate documents for team members and industry partners, managing executives’ calendars and coordinating office logistics. Iris has a bachelor and master’s degree from Universidad del Valle de Mexico, where she majored in finance. Iris is fluent in Spanish and English and is based in Mexico City, Mexico.

Vladimir Nivoroshkin

Chief of Staff

Vladimir Nivoroshkin is the Chief of Staff, responsible for assisting the CEO and CFO with special projects, as well as overseeing staff travel arrangements and expenses.  His duties include hotel reservations, travel coordination, confirming required approvals and expense audits. Vladimir has more than 47 years of work experience in both the private and public sectors, both in the USA and Russia. For 20 years he was headmaster of a district of public schools in Moscow, Russia.  After that he spent 21 years in Healthcare coordinating, developing and supervising public health programs in Boston, MA.  Vladimir is fluent in Russian, English and Spanish.  Vladimir is based in Miami, Florida.


Paula Whitehouse

Special Projects

Paula Whitehouse assists Globetek with special projects and corporate communication related matters such as website and news updates and press releases.  Paula previously worked in the ophthalmology field for over 9 years. She initially assisted Summit Technlology in setting up the Documentation Control Department in Ireland as a Coordinator, and then moved to the US facility taking on the role as Documentation Supervisor. Prior to the company closing its North East location, Paula cross trained in Payroll, Accounts Payable, and Human Resources.  She has a Diploma in Business Studies and Computer Skills from Skerry’s Business College, Cork, Ireland. Paula is based in Boston, Massachusetts.


Lotier International

Partner – Southern Cone

Globetek is proud to offer services in the Southern Cone by way of our partner Lotier International.  Founded in 1994, Lotier International is a well-recognized business development consulting firm based in Sao Paolo, Brazil and Buenos Aires, Argentina. For more information about Lotier, please Click Here…